19 Feb Best Practices for Google Ads in the Auto Dealership Arena

So, you know how when you want to find something cool online, you go to Google? Well, guess what? Lots of people do that when they’re looking to buy a car too! And with Google Ads, car dealerships can show their cars to those people right when they’re ready to buy. But using Google Ads can be a bit tricky, like learning to drive a stick shift for the first time. Let’s dive in and learn how to use Google Ads like pros!

Finding the Right People:

• Imagine throwing flyers only to people who love cars. That’s what targeted ads do! With Google Ads, you can show your cars to exactly the people who are interested.

• Location, location: Show specific cars to people nearby or show used cars to folks looking for a good deal.
• Interests matter: Show family cars to people who like outdoor stuff or sports cars to those who love speed.
• Stay in their minds: Remind people about your awesome deals even after they’ve visited your website.

Making the Most of Your Money:

• Bidding on ads is like pressing the gas pedal. You want to spend enough to get seen but not too much that you run out of money. Here’s what you can do:
• Automatic mode: Let Google do the work for you.
• Manual mode: Take control and decide how much to spend.
• Try and test: See what works best for you and your budget.

Writing Ads That Get Clicks:

• Make your ads super catchy to grab people’s attention:
• Shout about your deals: Tell people about discounts, finance options, or special deals.
• Talk about the cars: Use words that match the cars you’re selling.
• Get them moving: Tell people to visit your website or come in for a test drive.

Adding Extra Info to Your Ads:

• Ad extensions are like cool gadgets that make your ads even better:
• Extra links: Add links to pages about used cars or special offers.
• Easy calling: Let people call you with just a tap.
• Show where you are: Put your dealership’s address right in the ad.

Making Sure Your Website is Awesome:

• Your website should be as cool as your ads:
• Match your ad: Make sure the page people land on is about the car they clicked on.
• Work on phones: Lots of people look at stuff on their phones, so make sure your site works great on them.
• Keep it simple: Make it easy for people to find what they need and do what you want them to do.

Keep Learning and Growing

Getting good at Google Ads takes time, so keep track of what works and what doesn’t. And if you need some extra help, don’t be afraid to ask the experts!

With these tips, you’ll be able to use Google Ads like a pro and sell more cars than ever before. So, get ready to rev up your sales with Google Ads and watch your dealership zoom ahead!