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Google recently announced a new campaign type called Performance Max that automotive dealers need to understand. As Google continues phasing out Expanded Text Ads in favor of Responsive Search Ads, Performance Max represents the next evolution in automotive PPC. In this post, we’ll explain what Performance...
Over-the-top (OTT) advertising has become an increasingly important part of the marketing mix for car dealerships. OTT platforms like YouTube, Hulu, and Connected TV allow you to reach highly targeted audiences with video ads to drive sales. But with so many options now, how much...
In the digital age of automotive marketing, the power of personalization cannot be overstated. Conquest emails, designed to attract potential customers from competitors, present a unique opportunity for dealerships to connect with a diverse audience. At LocalDealer.com, we recognize the transformative impact of personalized conquest...
In an era where consumers increasingly rely on digital experiences, the automotive industry is undergoing a significant transformation. Video content has emerged as a formidable tool, reshaping the way dealerships engage with potential customers. At LocalDealer.com, we recognize the immense potential of video content in...
In the ever-evolving landscape of digital marketing, Google Ads stands as a formidable tool for businesses seeking to enhance their online visibility. One crucial aspect often overlooked is the ownership of the Google Ads account itself. At LocalDealer.com, we emphasize the paramount importance of owning...
In the fast-paced realm of automotive sales, the visual appeal of your inventory can make or break a potential deal. In an era dominated by digital interactions, first impressions are often formed through online platforms, making the quality of your automotive photography a critical factor...
There was a time when having only a Facebook profile for your auto dealership proved effective. Put some cars on your profile, get some likes, and a few people stumble onto your lot looking for the car they saw. This organic traffic had the best...
With so many digital marketing agencies out there, it may be difficult to find the right one. We've chosen some tips to consider when making the right choice. Digital Marketing in Automotive is competitive and you want the right company to represent you. Local Dealer understands...
In today's digital age, search engine optimization (SEO) is essential for any business that wants to be found online. However, not all SEO strategies are created equal. For local automotive dealers, a content-focused SEO strategy is the best way to reach potential customers and boost...
Geofencing is a marketing technology that allows businesses to target potential customers based on their location. This can be a very effective way to build local brand awareness, as it allows you to reach people who are already in your area. In this blog post, we...
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of new features and benefits for local automotive dealers. In this blog post, we will discuss some of the best GA4 tips for local automotive dealers. Why Use GA4 for...
In the automotive industry, conquest marketing is a strategy used to attract customers who are already loyal to a competitor. This can be a difficult task, but it can be very rewarding if done correctly. One of the most effective ways to conduct conquest marketing is...
Introduction The automotive industry is constantly evolving, and digital marketing is no exception. In 2023, automotive brands will need to adopt new and innovative digital marketing tactics in order to reach their target audiences and achieve their business goals. Here are some of the top automotive digital...
Introduction Pay-per-click (PPC) advertising is a great way to reach your target audience online. However, it can be challenging to manage PPC campaigns effectively, especially if you're not familiar with the platform. That's where a local PPC digital marketing agency can help. A local PPC agency can...
Automotive Digital Agency explains What is a keyword? Keywords are the basis of SEO and paid marketing campaigns. When digital marketing agencies properly use keywords within the website, they signal to Google that we are relevant to Googlers' needs and place the relevant website URL in...
Automotive Digital Marketing is very competitive. Read more on how to implement Local SEO at your dealership. Contact us to start your Robust SEO today....
