Digital Marketing Agencty

Automotive Digital Agency inside look at Keyword Research

Automotive Digital Agency explains What is a keyword?

Keywords are the basis of SEO and paid marketing campaigns. When digital marketing agencies properly use keywords within the website, they signal to Google that we are relevant to Googlers’ needs and place the relevant website URL in the search results. These are organic keywords.
For all of us in the Automotive industry, keywords signal which phase someone is in their buyer journey. Digital marketing agencies use keywords in Google Ads to target where someone is on the buying cycle and appear at the top of the page. Example: A user who searches “best truck” may be at the beginning of the buying journey versus a user that searches “2023 Ram 1500 for sale near me” is more likely ready to buy.

Local Dealer is a team of SEO experts specializing in the Automotive industry. We help educate clients and colleagues on tips and tricks in Digital Marketing. If you need help, contact us here directly to get information or help with Robust SEO.

Automotive Digital Agency explains SERP

SERP stands for Search Engine Results Page. The SERP is the page that shows after a Google search. Just because your keyword placing within SERP doesn’t mean that traffic will increase. If you see increases in impressions through Google Analytics but no increase in users, this can indicate that you are appearing low in SERP. Less than 1% of Googlers continue to page 2 of SERP. Almost 28% of Googlers click on the first organic result that appears.

How do I improve the rank of a keyword?

Many factors go into how your website will appear in the SERP ranking. While Google doesn’t explain the matrix in which they rank websites, a few key elements are standards in SEO.

Google’s Algorithm

Imagine the day you search for new Adidas, and the first organic search result is a blog page about the latest Jordans. Some might remember the days when search engines displayed irrelevant information in SERP. Because Google continually masters their search algorithm, their search results stay relevant.  Staying relevant makes them the most popular search engine used today. While no one really knows the details of their constantly changing algorithm, we do know the following tips are the basic standards of SEO.


Understanding Authority Score

Every website crawled by Google has an authority score. While Google does not reveal this score, some tools give a close approximation of your authority score. The authority score considers your site’s overall health and popularity to generate a number. More website traffic and incoming links increase the authority score. Your authority score is low if you have low traffic and the site is new. Competing for the same keyword against a popular site will take work.

Understanding Keyword Difficulty

Keyword Difficulty is how difficult it will be to rank in SERP based upon others using the same keyword and their authority score. For example, when you search “Ford Mustang” websites like and Because their authority scores are so high, ranking organically and through paid ads will be difficult.

Automotive Digital Agency explains how to appear for keywords

Here are some tips to appear for keywords in SERP. Assuming you have a clear understanding and practice of Technical SEO (See Blog on Technical SEO) and have been creating or updating pages, follow these tips to show up in SERP.

Use longtail keywords

Longtail keywords contain several words, and difficulty is relatively low. Take the keyword you want to use and add modifiers. For Example:
Ford Mustang + for sale
Ford Mustang + in Indianapolis offers a free longtail keyword generator. Visit here.

Headers, headers, and headers

Many website developers use headers to change Font size, Font, and Font Color when writing website content. The greatest of those developers have SEO in mind when creating content. H1’s are titles that are only used once. H2’s are topics, H3’s and on are subtopics. Organizing your content and ideas into this title, topic, and subtopics through headers informing Google’s crawlers what your page is about.

Placement of keywords

Place your keyword strategically. Your target keyword should appear in the first paragraph, in your meta description, in a couple of H2’s, and within the body of your paragraph. The keyword for this blog is “Automotive Digital Agency.” The keyword is in all these locations. We want to communicate to Google that a guide on Keywords appears when someone searches that phrase.
Placing the same keyword too often in your content does not help because only spam-type websites will use keyword-stuffing practices to gain attention.

Tools to audit keywords

Here are some tools to audit your site and set up your keyword targeting plan.
SEOquake has a free Chrome Extension that you can install in your browser. Visit Chrome Web Store here.
SEMrush is the best tool, but it requires a subscription and is designed for the advanced user. Visit SEMrush here.
Spyfu is a great tool to see what your competitor is doing and has a small subscription price for advanced features. Visit Spyfu here 

Final Words

Keyword research opens the door to getting SEO to work for your dealership. Here at Local Dealer, we are experts in Digital Marketing for the Automotive Industry. Schedule a demo on how we can get Keywords to boost your users, traffic, and sales. Schedule here 

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