29 Jan Localizing Automotive SEO Results Through Effective Content Marketing
While historically reliant mainly upon traditional advertising mediums like radio, print and television, auto dealerships ignoring robust content marketing and SEO lose out on crucial customer mindshare and visibility amongst today’s digitally empowered car shoppers.
This extensive guide examines precisely how to stand out amidst fierce online competition using geo-targeted blogging, social media and video content optimizing engagement and sales conversions both in-store and website.
What is Content Marketing?
Content marketing represents creating and distributing valuable, relevant content for attracting and converting target audiences into customers. This content establishes industry expertise while answering consumer questions and pain points around products/services.
Informs & Entertains Ideal Prospects
Sharing useful blog posts, eye-catching images, engaging videos and conversational social media allows brands like dealerships to both inform and entertain subsets matching core buyer demographics and psychographics during their discovery process.
Provides Value Without Selling
Quality content earns consumer attention differently than direct promotional advertising focused exclusively on sales pitches. Valuable article, video and chat information gets rewarded with viral viewership, link popularity and enhanced brand positivity.
How Content Marketing Works for Your Dealership
These same digital content principles apply for successfully driving dealership visibility and recognition while positioning subject expertise in the minds of nearby targeted auto shoppers during research mode.
Educates Around Vehicle Options
Publish model reviews, comparison breakdowns and industry trend explainers guiding awareness early then nurturing visitors through with updated commentary building relationships session to session.
Establishes Dealership as Trusted Advisors
Consistent educational content indirectly trains readers to associate your dealership with professional insights answering key questions around capabilities, technologies and industry advancements helpful for later purchase decisions.
Provides Calls-to-Action Driving Conversions
Blog posts, social media links and embedded targeted video calls-to-action links help transition warmth into sales actions when optimized effectively per campaign goals around phone inquiries, email subscriber captures and on-site appointments or app downloads.
How Content Marketing Helps with SEO Efforts
Powerful content uniquely optimized for targeting nearby geography and demographic search audiences compounds with built-in SEO elements to maximize conversions from tightly-aligned traffic.
Matching Intent Through Keywords
Include city name, services and vehicle keywords directly into headings, strategic paragraphs and image ALT descriptors which get indexed triggering impressions across critical high-funnel queries.
Link Authority Site Architecture
Intentionally structure and interlink deep pages around category, vehicle model and industry keywords for surrounding context and crawl accessibility needed so rankings solidify through authority.
Engagement Metrics Signal Relevance
Google also factors dwell times, clicks, links and social media shares as quality signals. Useful content earns more engagement naturally which embeds keywords deeper over subsequent months.
Want expert help building high-visibility content marketing and SEO packages delivering targeted impressions and measurable conversions? Connect with the local digital marketing team at Local Dealer today to drive more in-market shoppers from web searches to your store!